A pickup artist, commonly abbreviated PUA is a term used to describe a man who is skilled in meeting, attracting, and seducing women. The use of "pickup" in this context, slang for making a casual acquaintance with a stranger in anticipation of sexual relations, The term associated with the seduction community, a male subculture based on the goal of improved sexual and romantic abilities with women using either self-help, an understanding of social psychology and/or techniques derived from Neuro-linguistic programming. The term received increased attention in 2005 upon the arrival of Neil Strauss' bestselling book, The Game: Penetrating the Secret Society of Pickup Artists, also in 2007, from the reality television series, The Pick-up Artist, shown on VH1, starring Mystery, JDOG, and Matador---well-known pickup artists from the Seduction community.